The mall was engulfed in the tempting scent of baked goodies, as a number of the city’s popular names in confectionary including Kitsch, Sweet Lane Cakes, Simply Delicious, Fooderati Arabia, Ginny’s, Dome Café, Brownie Point, A Touch of Frosting, Peace of Cake by Nidhi, Glittery Jimmies, Vanilla Sukkar, Slice of Life, Home Bakery, Bloomsbury Cupcakes, Frosted Fantasies, Sugar ‘n’ Frost, Kulsum Khalid, Reverie, Frosted Miracles, Sweet Stuff, Lino's Coffee and Simply Irresistible sold a variety of fresh cakes, cup cakes and more. Additionally, pastry kitchens of the Mövenpick Hotel Jumeirah Beach, Al Maha Luxury Resort and Spa, Raffles Dubai, Marco Polo Hotel, Radisson Blu Hotel - Dubai Deira Creek and the City Max Hotel Bur Dubai joined in to support the cause with a tempting range of beautifully created bakery treats.
The event, organized by Safe and Sound – one of the region’s largest and most extensive breast cancer awareness campaigns – offered mall visitors the unique opportunity to satisfy their sweet cravings while serving a good cause. 25% of all funds collected by the Safe & Sound’s ‘Cakes for a Cause’ will be donated entirely towards the Safe and Sound Campaign and utilized towards providing free check-ups and mammograms, supporting patient care, extending the educational outreach and raising awareness for the cause. All fund collection and usage is monitored by Red Crescent.
In its fifteenth consecutive year since it was first launched, BurJuman’s non-profit campaign has once again teamed up with a number of organizations in order to generate the furthest outreach possible. Partners for the 2011 campaign include Dubai Events and Promotions Establishment (DEPE), ADCB, Amber Clinics, Del Monte and UniCare Medical Centre.
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